I also advertised on Yelp, which was a disaster. I chose to start with Google Ads which seemed to be a success. This means that print and billboards were out as it is hard to gauge engagement and conversions. When I sat down to think where I could most effectively spend my advertisement dollars, I realized that I would only start with methods where I could measure cost of customer acquisition easily. I had told friends and other physicians that we were open doors but I knew this would not be enough. Starting up my practice, the biggest worry I had was how to get my name out into the community. This is an opinion piece only of my experience and what its like to advertise with them online. My disclaimer: ZocDoc did not pay me to post this review, is not affiliated with my practice anymore in any way since I no longer advertise on their platform, and is trademarked by them. Today I am writing an unpaid review of ZocDoc for those who are thinking of advertising here. I decided to give them a try to build my practice. When I started my practice I wanted to grow my practice quickly. The salesman seemed surprised when I told them I have never even heard of them. When I started my company I received a solicitation to join ZocDoc. Today I would like to focus on one that I was on for over a year before parting ways, Zocdoc.
In order to survive, offices are turning to increase advertising to get more patients in the door. I am not the only practice who has been dealing with a drop in patient volume. At my clinics lowest point, business was down 70%. We’ve all been hit hard by coronavirus in many different ways.
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